We start with one product. On purpose.
We won't launch products just to fill a range. For us, it's about making something simple that works.
Rule no. 1
No nonsense.
We don't make more products than your skin needs. And we explain them in plain language.
That is why we started with one product with one clear purpose: THE CLEAR.
FROM THE FOUNDER
I wanted to give people a product. Not a syllabus.
I founded NOFILTER LAB on one simple belief: skincare does not have to be complicated to be effective.
I wanted to build a brand where honesty, expertise and documentation are the foundation. Where we never promise more than we can stand behind, and where every product has a clear purpose.
So I teamed up with a Danish dermatologist and a biochemist to develop our first product, THE CLEAR. A product made with a focus on what is needed, without unnecessary ingredients or overblown promises.
For me, NOFILTER LAB is not about creating yet another skincare routine. It is about making skincare simpler, more transparent and something you can trust.
SHAKO, FOUNDER · NOFILTER LAB
18 months and 300 testers later...
We wanted to make one product that was easy to use, suited every skin type and helped against blemishes.
We developed version after version. Adjusted. Tested again. We wanted to know how THE CLEAR worked on real skin in everyday life, not just in the lab.
And then it was ready.
1 / 6
I've struggled with blemished skin for a long time and tried a lot of different skincare products without seeing much difference. So I was a bit sceptical when I signed up to test THE CLEAR. But I was really pleasantly surprised by the result.
I've used it for a little over 8 weeks now and I no longer get the breakouts I used to. I still have marks from earlier ones, but my skin feels much smoother and looks brighter, especially in the morning. The redness has gone down a lot too.
The bumps on my forehead have pretty much gone and my skin texture is far more even. I've also got less redness on my cheeks. At first there was some dryness and a bit of redness, but it's worked fine for me alongside a good day cream.
I've really liked THE CLEAR. What I like most is the hyaluronic acid, because my skin still feels hydrated and I think I've got more glow. For me it's a relief to exfoliate without the dry feeling I usually associate with this kind of product.
Honestly obsessed with THE CLEAR. I've had trouble with my skin for over a year and tried a lot of products without much luck. I work as a model, so it matters to me that my skin behaves. That's why I'm so happy with the difference I've seen myself.
I'm really glad I said yes to being a tester. Since I started using THE CLEAR, my skin has more glow and feels shiny in a good way. A lot of my blemishes and breakouts have also become much smaller. It's been pretty cool to see a difference in my skin along the way.
No retouching. Results may vary.
Made in Denmark
We handle the complicated part behind the product, so you don't have to in front of the mirror.
The formula is developed and made in Denmark, with a focus on quality and documentation. THE CLEAR was developed together with Danish dermatologists.
Every ingredient is chosen for a reason. Nothing unnecessary. No nonsense.
The story behind